History
Our founders have a long history of creating disruptive and innovative products. In 2017 our Managing Director moved home and discovered other than novelty or cheap solar lights designed for gardens it wasn’t possible to buy cordless lamps, so he decided to make his own. After a little research it became clear the biggest challenger would be global safety certification and creating a genuine alternative to conventional lighting with a plug and cord.
Alexander Joseph was launched in September 2018 after 12 months of development and rigorous third-party certification.